I like the idea. I especially like this one, lol:
“1. Bill buys a Ruuvi Tag (he’s already awesome)”
Currently, Ruuvi Station’s Android version can act as a simple (RuuviTag) gateway and Ruuvi Node (and Ruuvi Dongle project) are aiming to ease this gateway “issue” too. But they’re not available yet. And even if they would be, more gateway projects means more choices and it’s never a bad thing.
Looking forward to see where this goes. Hope you’ll come up with a successful (open-source) business plan on this.